Helping You Buy Sooner

What Is the Difference?

You can remortgage directly with a lender or get advice from a broker. Both routes can work, but they are not equal. Here is an honest look at what each option actually means for you.

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Going direct means applying to a lender yourself, choosing from their own product range, and handling the process without any advice. Using a broker means getting independent guidance from someone who covers multiple lenders and can compare the full market on your behalf.

When you go direct to a lender, the only products available to you are that lender's own. If they happen to have the best rate for your situation, going direct works fine. But you have no way of knowing that without checking every other lender first, which takes considerable time and involves multiple credit searches.

A whole-of-market broker looks at every suitable lender at once. We know which lenders are likely to accept your application, which are most competitive for your loan size, and which have the fastest service. We do the research, and you get a proper comparison rather than a guess.

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Many people assume going direct is free and using a broker costs money. This is not always the case. Many brokers, including Alexander Southwell, charge no fee at all on mortgages over £100,000. We are paid a commission by the lender when your mortgage completes, which means our service costs you nothing. You also access a wider product range than you would by approaching a single lender directly.

Going direct can make sense in specific situations. If you are doing a simple product transfer with your existing lender and the rate is genuinely competitive, there is limited benefit in using a broker. We will always tell you honestly if staying put is the right move, even though we earn nothing from a product transfer.

The Help to Buy Equity Loan scheme closed to new applications on 31 October 2022. If you were an existing Help to Buy customer looking to remortgage or repay your equity loan, speak to our advisers for guidance.

Where brokers add real value is in more complex situations. If you are self-employed, have a mixed income, have had credit issues, or own multiple properties, the right lender makes a meaningful difference. Applying to the wrong lender can result in a declined application that marks your credit file. We know which lenders will look favourably at your circumstances before we submit anything.

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Not all brokers cover the full market. Some are tied to a panel of lenders and can only recommend from that list. We are independent, whole-of-market advisers. This means we can consider every regulated mortgage lender available in the UK, including specialist lenders and exclusive deals not available directly to the public.

When you ask us to handle your remortgage, we are working with the complete picture of the market, not a subset of it. That independence is what makes whole-of-market advice genuinely valuable.

Our service is fee free on mortgages over £100,000. You get whole-of-market access, a qualified adviser who knows your case, and no paperwork stress. There is genuinely no downside to getting advice before you apply anywhere.

Step by Step

What to Expect When You Work With Us

When you get in touch, we start with a straightforward conversation about your situation and what you are hoping to achieve. There is no obligation and no pressure. Here is how it works from there:

1
Initial Consultation

A free initial conversation to understand your needs and circumstances

2
Agreement in Principle

A whole-of-market search covering every suitable lender

3
Property Search & Offer

A clear recommendation with our reasoning explained in plain English

4
Full Mortgage Application

Full application management from submission through to completion

5
Mortgage Offer Issued

We liaise with the lender, solicitors, and any other parties on your behalf

6
Exchange & Completion

Most remortgages complete in four to eight weeks from application to completion

If you want to compare your options before committing to a lender, we are here to help. Get in touch and we will start with a no-obligation conversation about what is right for your situation.