Is there a fee-free mortgage broker covering London?

Yes. Alexander Southwell Mortgage Services provides whole of market mortgage advice to buyers across London and the wider commuter belt. Our advice is 100% free for standard residential mortgages. We are paid a commission by the lender when your mortgage completes.

How much deposit do I need to buy a home in London?

Most lenders require a minimum 5% deposit. London's average house price exceeds £500,000, meaning a 5% deposit alone requires at least £25,000. A 10 to 25% deposit is strongly advisable for London buyers to access the most competitive rates, the widest lender choice, and the best chance of a straightforward application.

Can I get a mortgage in London if I am self-employed?

Yes. Many lenders are happy to lend to self-employed applicants in London, provided you can supply two years of accounts or SA302 tax calculations. Some specialist lenders accept one year of trading. We work with lenders experienced in handling the complex income structures common in London, including contractors, directors, and those with variable earnings.

What is an Agreement in Principle and do I need one when buying in London?

An Agreement in Principle (also called a Decision in Principle or Mortgage in Principle) is a written confirmation from a lender of how much they are prepared to lend. Most London estate agents will insist on seeing one before accepting an offer, particularly in fast-moving markets. We can arrange yours within 24 hours.

Fee Free Mortgage Broker in London

‍100% Fee-Free Service

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Mortgage Broker & Advisers in London

Finding a mortgage can be overwhelming, especially when you’re juggling property searches, solicitors and other buyers.
A mortgage broker in London gives you access to lenders right across the market, so you can get a great deal without the stress of approaching banks individually. London's property market moves fast, so having an expert in your corner really does make all the difference.

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Trusted by clients across the UK.

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Georgian terraced homes in London, covered by our fee free mortgage brokers

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Southwell MORTGAGE

Why choose Alexander Southwell Mortgage Services?

Alexander Southwell Mortgage Services Ltd offer a comprehensive range of mortgage products from across the market. We offer both first and second charge mortgages, but not deals that you can only obtain by going direct to a lender.

We also take care of all the administration for mortgages and life cover applications, as well as liaising with London estate agents, mortgage lenders and solicitors to make sure the whole process is as smooth and stress-free for you as possible.

Team of expert mortgage brokers and advisers.

Excellent communication via WhatsApp, Skype, phone, email and SMS.

100% FEE FREE mortgage service.

Family home of the kind our London clients buy with our fee free advice

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Low-Cost Specialist Advice: Fee-free options available for clean credit and £100k+ loans.

Mortgage Broker London Quick Summary

Fee structure:

Typically fee-free for standard residential mortgages, our commission is paid by the lender on completion. Fees may apply for complex or specialist cases, always disclosed upfront in writing.

London coverage:

Based in Romsey, Hampshire, with full remote coverage across London and the wider UK via phone and video appointments.

Client types:

First time buyers, home movers, remortgages, buy to let (including portfolio landlords).

Same-day service:

Speak to a qualified adviser today. We offer flexible appointments including evenings and weekends.

London Mortgage Brokers

Our London mortgage advisers have over 20 years of experience in residential and buy to let lending. We offer whole-of-market access to high-street banks, building societies and specialist lenders, supporting first time buyers, home movers, remortgages, buy to let investors and clients with complex incomes across areas including Canary Wharf, Clapham, Hackney, Islington, Brixton, Greenwich, Shoreditch and beyond. We also advise on life insurance, critical illness cover and income protection to help safeguard your London property purchase.

Terraced street in London where we arrange fee free mortgage advice

Over 30 years experience in residential and BTL Mortgages

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Understanding Your Status

How Our London Mortgage Service Works

From your initial consultation to when your mortgage completes we manage the whole process for you. We coordinate with estate agents and solicitors where necessary to keep everyone moving towards your completion date.

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Step 1: Initial Consultation

A free, no obligation phone or video call to discuss your goals, deposit, income, credit history and the area of London you are looking to buy in. This gives us everything we need to start looking at your options.

Step 2: Research & Recommendation

Your adviser will compare mortgage products across suitable lenders and prepare a tailored recommendation. You’ll receive an Illustration (ESIS) showing the interest rate, fees and total cost over the mortgage term so you can make an informed decision.

Step 3: Decision in Principle

We can often get a Decision in Principle the same day or within 24 hours. This is essential when making offers in competitive London areas like Clapham, Hackney or Richmond, where good properties can attract multiple buyers within days.

Step 4: Full Application & Valuation

We'll handle the paperwork, submit your documents to the lender, liaise on your behalf and arrange the valuation or survey. You won't need to chase anything, we do that for you.

Step 5: Offer to Completion

We’ll track your case through underwriting, chase solicitors and other parties if needed and keep you updated through to exchange and completion. Once you’ve got your keys we’ll diarise a review before any fixed rate ends so you’re never left on an expensive standard variable rate.

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Being prepared with the right paperwork
Documents You’ll Need

Income evidence:Last 3 months' payslips for employed applicants, or last 2 to 3 years' accounts and SA302s for self-employed clients

Deposit evidence: Savings statements, gifted deposit letters or sale-of-property memorandum if using proceeds from another property

Additional documents:Complex cases may require extra paperwork, for example multiple buy to let schedules, evidence of foreign income or explanations for recent credit issues

Bank statements: Last 3 months’ current account statements showing income credits and regular commitments

Proof of ID and address: Passport or driving licence, plus a utility bill or council tax bill dated within the last 3 months

London Property Market & Local Knowledge

London is the UK's most diverse and dynamic property market, offering everything from Zone 1 city flats to leafy suburban family homes. Understanding the local landscape helps us give you tailored mortgage advice wherever you are buying in the capital.

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Regeneration and growth:

From new build apartments across zones 2 to 4 to up and coming areas in East and South London, there are real opportunities for first time buyers and investors who are willing to look a little beyond Zone 1.

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Average property prices:

Average house prices in London vary enormously, from around £400,000 in many outer boroughs to well over £1 million in prime central areas. A good broker helps you focus your search where your budget will work hardest.

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Key buyer groups:

Demand comes from professionals, young couples, international buyers and investors, with strong rental yields found in areas like Stratford, Barking, Lewisham and Walthamstow.

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Transport links:

London's exceptional transport links via the Tube, Overground, the Elizabeth line and national rail make almost every borough accessible and highly appealing to both buyers and tenants.

Services

Mortgage Services We Offer in London

London homes, where our advisers arrange mortgages for local buyers

How Much Can You Borrow?

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This is an estimate only. Actual lending is subject to your credit profile, outgoings, deposit and lender criteria. Speak to one of our advisers for a personalised assessment.

CHOOSING A BROKER

Choosing a Mortgage Advisor in London: What to Look For

Search for mortgage advice in London and you'll find hundreds of options: banks, online brokers, and independent firms like us, a fee free mortgage broker in London working across the whole market. They're not all the same, and picking the wrong type can cost you real money, whether you're a first time buyer or remortgaging. Here's what matters.

Whole of Market vs Tied Brokers

Some brokers are tied to a single lender, and multi tied brokers can only recommend products from a small panel of lenders. Whole of market brokers compare deals from high street banks, building societies and specialist lenders alike. We're whole of market, so the mortgage deal we recommend is chosen from virtually the entire market, not from whoever pays the best commission.

Independent Advice vs Your Own Bank

Your own bank can only ever offer its own products, and it has no duty to tell you a cheaper deal exists elsewhere. Independent, whole of market advice gives you a much better idea of what you could save. Read our guide to going direct vs using a broker for the full picture. On a typical London mortgage, the difference between two lenders' rates can add up to thousands of pounds a year.

How Do Free Mortgage Brokers Make Money?

A fair question we hear a lot. Like most brokers, we receive commission from the lender when your mortgage completes. The difference is that many firms charge you a broker fee on top, often £300 to £800. We don't. The commission doesn't affect your rate, and because we're regulated by the Financial Conduct Authority, our recommendation must always be the most suitable mortgage for your circumstances.

Online Brokers: How We Compare

A free online mortgage broker such as Mojo Mortgages can work well for simple cases. Where customers tend to come to us instead is when things need a human: complex income, a tight chain, a flat with a short lease, or simply wanting the same mortgage advisor from first call to completion. You get one dedicated advisor, not a call centre queue.

What Makes a Good Mortgage Broker?

In our view: whole of market access, no broker fees, plain English answers to your questions, and someone who responds fast when an estate agent needs proof you can proceed. Read a firm's reviews, check they're regulated, and ask how many lenders they can actually recommend. If the answer is one panel, keep looking.

Questions to Ask Before You Choose

Ask any advisor these before you commit: Are you whole of market or tied? Will I pay a fee? Who handles my application day to day? How fast can you get me an Agreement in Principle? We're happy to answer all of them on a free initial consultation, with no obligation to go ahead.

Want a recommendation you can trust? Speak to our team on 03300 432 428.

Your home may be repossessed if you do not keep up repayments on your mortgage.

FAQ

London Mortgage FAQs

Mortgage adviser answering London mortgage questions